Discovering the reasons that lead us to do what we do becomes, more than a formality, a necessity. And they are, often, simple, since the great business challenges are repeated in almost all industries in most of the markets … for a long time; yet varying the “rules” of the game.
Verbalize the ultimate objectives, the real ones, helps us to identify the route, prioritize… thus avoiding “degrading” them by superposing others in the department or business unit, even this or another action.
Likewise, it helps us to understand ourselves better from the “why”, the why of our structure, our culture, our operations, our products and their pricing and distribution policy … keys to take the next step … which is the one to discover our own roll in their attainment.