Because, although we believe it in many occasions, our challenges are much more global (and common) than what we’d imagine…
We want to enrich strategy by looking beyond, observing and analysing cases of success (and failures) in other markets, in other categories and industries… where under their own focus, they have achieved their objectives, and all their successes (and learning curve process) will help us open up to new ways of facing challenges.
But also, we want to enrich by transforming data into useful information for the organization, uniting, grouping, interpreting… in a creative way the information we already have, breaking silo, applying it to different areas, units… that before we had never
put them all together due to a departmental prism or tasks.
And if necessary, enrich it with additional (regular or proprietary ones) research processes, in which to change the focus by looking beyond, analysing behaviours and instead of targets, analysing people instead of consumers, analysing partners instead of distributors, finding collaborators where there was competence… Getting to understand deeply WHO are the ones we need to drive us to our ultimate goal.