Roberto Sánchez Simón, that’s me, founding partner & CEO of StrateBIZ.
Throughout my professional career I have held different positions in national and multinational marketing and advertising companies, where I have the thrill to work “shoulder to shoulder” with large advertisers in many sectors (luxury, automotive, energy, transport, insurance , tourism, FMCG, retailers …) from designing global business strategies, product, distribution, communication… To their implementation; that I combined with business manager duties as General Manager at GREY (P & L, financial reporting, business plan, HR, etc. ).
I also took responsibility for clustering processes (Southern Europe) of both vertical business units (shopper marketing) and as responsible for clustered international accounts (clients), designing flows and structures to provide customized management solutions.
The obtained results during this stage, both in terms of business and growth for GREY and also for myself have been returned to me in the form of respect and friendship of the teams I handled, local and international “big bosses” as well as clients with whom I shared so much, and in many cases, I keep sharing.
During the last years I have held positions of General Management and Member of the Management Committee at RoomMate Hotels and BeMate.com, taking responsibility not only for the overall business strategy, structure and creation of the environment to achieve the ambitious objectives, achieving along this period a rating of 95% in RevPRO, highest occupancy ratios and direct sales, at the same time as the brand was developed towards new markets, new mental spaces and new business lines.
Many years in a short space for this man born in Extremadura , adopted by Madrid, internationally grown-up that hopes to get you to ask a question soon … “Why not?”