Corporate world (large, small, medium, single-person, … companies) has changed. Needs have evolved, and the search for results has become the new “mantra” of any company. However, the major business challenges are still valid, in all markets, in all industries …
We are currently living in a world in which consultancies, whether big and international Advisory and Consultancy firms, and/or marketing and advertising agencies … have resulted in actions, in tools … where their needs come first, struggling clients to ”buy” products, software, in-house teams, or a TV campaign or a influence online service… but above all, where the knowledge and enrichment of looking around, adding a gist of what happens in other markets, in other sectors … All have been lost to give space to “verticality” … which is fine … but it drives a late arrival.
Shall we add “apriorism” to all this, that is, we need a response in a sense, an action, a campaign, a … we start from a preconceived idea of the output … When solutions could be simpler, more engaging and, above all, interrelated , and they could go through structural solutions, culture, HR, marketing, pricing, channels, distribution, media … a brave look, without fear, wide … And business goals driven.
StrateBIZ was born as an idea that starts from a NON-COVERED NEED …
That is to create STRATEGY (without surnames) anchored in the business objectives… Adding a fresh & creative vision, where there are no predefined solutions or tool-selling objectives… Because objectives are the ones that mark the strategic route and the implementation plan.
This duality has led us to create our brand name:
strategy (Strate) + business (BIZness) …
This duality that has led us to have our Brand Purpose:
“Enrich and guide people to discover real business objectives and creatively pose global strategies that are tangible in concrete actions without silos, without apriorisms, restoring credibility to strategic consulting based on real and global business objectives”
This duality that has led us to define our methodology:
simple, based on common sense, starting from identifying real business objectives, opening them creatively to other sectors, markets, where we take best-practices, which combined (if necessary) with business, clients, shoppers , channels… researches, give us a global and integrated vision that creatively combines the strategic route and the action plan, which is executed, measured and kept alive adapting it to achieve the established objectives.