It is important to use a creative and fresh “viewer”… that allows us to move towards the goal … and not limit ourselves in the known or in the structural complexities… since that will come later… and that’s why we have made “Rules follow purposes” our creed.
Questioning everything is the key to innovation, there is always a way, another way of doing what we have to do… and we want to innovate without losing focus on business, real and shared objectives.
Repeating learned patterns makes us imprisoned in a dynamic that, if they are our own, do not help us to innovate, and if they are category ones, make us arrive late…